[notice]The 2013 survey has now concluded, read the World of Warcraft 2013 Gold Report[/notice]
[important]As of 2013 The World of Warcraft Wealth Survey will now be called The World of Warcraft Gold and Demographics Survey in an attempt to better suit the name to it’s purpose. [/important]
The World of Warcraft Gold Survey is a project aimed at measuring the current economic status of players in World of Warcraft. The survey aims to identify the average players wealth, wealth distribution, and trends including historical and correlation between wealth and the activities players participate in.
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Frequently Asked Questions
What’s the point of the survey?
As stated in the opening this survey aims to gather information about the player base’s gold, analyze gold distribution, look for trends, and compare to past data (think inflation). This survey is simply to sate curiosity and provide a better look at what players have in their pockets. This survey is not associated with any organization, school, or formal study.
Why do you host it on your site and not something like SurveyMonkey?
While SurveyMonkey advertises free services they only include up to 100 responses, anything more than that and a paid subscription is needed. Since this is the only survey I do per year I’d need a subscription billed per month, and the only plan that offers that costs $25/month for 1000 responses and charges an additional $0.15 per response. If I had opted to use this for the 2012 survey which had 11,344 results collected, I would have been set back $1576.60 (or $348.00 for a year of unlimited surveys) which is something I obviously would want to avoid. This leaves me with hosting the survey on my own domain which not only doesn’t cost me a cent but allows me greater control. Rest assured that results are still anonymous and no identifying information will be collected.
What can I do to help?
Completing the survey to the best of your ability is the best way to help. If you own a blog or run/contribute to a news site I’d love all the help I can get advertising the survey when it’s live.