Preparations for World of Warcraft Gold Survey 2013

Every year for the past two years I’ve run a survey aimed at finding out what exactly an average WoW player is, and how much gold they have in their pockets. The first year I ran it, it was a huge hit, and the following year improved upon the first. This year is going to be the third annual survey, and I hope to again bring the survey to new heights.

To that end, I’ve started planning ahead of time, and am writing this post to bounce some ideas off my readers before it came time to run the survey this year. This year I plan to run the survey Monday, October 28th, through Sunday, November 10th, so I have a little over a month to prepare.

For reference, here are the reports from the last two years:

A few months ago I already changed the name to The World of Warcraft Gold Survey (away from The World of Warcraft Wealth Survey) to better reflect the survey’s purpose.

I’ve also changed the community question to ask about the following:

  • Do you visit The Consortium?
  • Do you visit MMO-Champion?
  • Do you read Gold Capped at WoW Insider?
  • Do you use /r/WoWGoldMaking?
  • Do you use /r/WoWEconomy?
  • Do you read gold blogs?

But I’m thinking about changing the question to ask about the following:

  • Do you use forums?
  • Do you use news sites?
  • Do you use Reddit?
  • Do you read gold blogs?
  • Do you use paid guides?
  • Do you use Twitter?
  • Do you use Google+?

These questions would cover more bases and avoid asking about specific sites etc.

I’m also going to be asking about what region the player is in (NA, EU, China, Korea) to gain some information about players in each region.

On a related note, I’d love to be able to offer the survey in additional languages to reach more players, but since I only speak English, that’s a bit problematic. So if anyone would like to volunteer to translate the survey, drop me a line. Any volunteers would get credit for their work in the final report.

Finally, the content of the reports have gotten to such a point that I’m thinking about publishing the final report as a pdf file instead of a blog post. Or maybe both. A pdf document would be much easier to format, and look much better (plus blog posts aren’t really ideal for such a large information dump, and I had trouble fitting the graphs and tables in the width of my blog last year).

So let me know what you think, sound off with any ideas for improvements I can make in this year’s survey. Also, let me know if you have a site or blog that you can advertise the survey on when it’s published in late October.

About the author

Eric Dekker

Gamer. Student. Nerd. Author of The Golden Crusade. Find him on + and Twitter.


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  1. Phat Lewts

    Some of the questions seem a bit too vague, something like “do you use forums?” might be better off as “do you use gold making forums?”, maybe “Do you use reddit to learn about gold making?” or something like that.

    Personally I’d like to see the opposite direction myself, I’d love for you to get more specific with the sources, and see how big of an impact each source has on it’s reader’s overall earnings, but maybe that’s another survey altogether.

    1. Eric Dekker

      I should’ve mentioned the question for that section would be “For gold making, do you use any of the following” or something like that.

      I’d love to have more details too, but I need to strike a balance, I want people actually completing the survey.

  2. Caitlyn

    The new questions you are considering are so broad that the responses would essentially be meaningless. The questions you used previously are much better for providing meaningful information that can be analyzed a bit.

    I understand that you want more people to complete the survey, but don’t do so at the expense of helpful results. If nothing else, just stick with the original questions and add one along the lines of, “Do you visit any other gold-making websites” without asking people to fill in the details (since that results in fewer completed surveys). Just knowing that people use gold-making sites is relevant to the purpose of the survey.

    1. Eric Dekker

      Another problem I was trying to address is different sites come in and out of relevance every year, so questions that don’t ask about specific sites would allow me to compare year to year

  3. Kerosenekid

    Don’t forget about podcasts.

    1. Eric Dekker

      Good catch

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